Why will creative packaging design be more popular in the market
Release Time：
2023-12-25
In the consumer market, big brand products can rely on marketing to gain the favor of consumers, and pass to consumers through a large number of advertising marketing, so that products become well-known brands overnight. Elevator advertising is pure Shouting communication. For fear that you cannot remember, the repeated brand information does play the purpose of letting consumers remember, because in the era of information explosion, let consumers finally remember is the core purpose of advertising.
In the consumer market, big brand products can rely on marketing to gain the favor of consumers, and pass to consumers through a large number of advertising marketing, so that products become well-known brands overnight. Elevator advertising is pure Shouting communication. For fear that you cannot remember, the repeated brand information does play the purpose of letting consumers remember, because in the era of information explosion, let consumers finally remember is the core purpose of advertising.
Creative packaging design can convey the characteristics of the product and the brand spirit, a creative packaging, often can let people find it in the first eye, remember it, choose it, and leave a deep impression in the mind. Packaging can be even more attractive than the product itself! It also has a great impact on the display and communication of the brand.
In the era of consumption upgrading, upgrading the appearance level of product packaging is a key tool to directly drive sales, we will always pay for the high appearance level of products, and now the brand can only upgrade their product appearance level and creativity, in order to win the consumer market.
Creative packaging reflects the value of the product from two levels:
1: Product structure creativity
The purpose of our creative packaging is not to make the product design become how strange and special, good creative packaging from the perspective of consumer experience and interaction, so that the product looks attractive at the same time, how to use the simplest material structure to do a better visual creative performance, tea packaging is designed with the most simple paper molding design concept. The visual sense of a blooming flower makes the design extremely creative and experiential.
2: Visual packaging creativity
The core value of packaging is to create reasons for consumer purchase, we see a lot of creative posters and advertisements, and the core value of creativity in packaging is to convey the value and selling point of the product, so that visual symbols intuitively reflect the function or selling point of the product, now product packaging innovation is not only from the element province, from the product material innovation is also a big selling point of the product, Because our traditional paper limits our expression of creativity, the perfect integration of environmentally friendly materials and product characteristics will make the product more attractive.
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