Does your product packaging design have dual responsibilities? We all want packaging to have more of a role, and packaging plays an important role in the short - and long-term overall success of brands. Statistically, packaging drives purchases more than TV ads, reviews, or recommendations from friends. While many product manufacturers may think of packaging as having a single role, the packaging of a product is more than just a pretty box that holds the product.

Effective packaging serves a dual purpose. What say you? Let's explore the many roles that packaging plays.

educative

Yes, packaging is educational. According to the Packaging Design Association's study on packaging satisfaction, 64 percent of consumers will buy a ready-made product without prior research. Therefore, if you think that your packaging does not have to let consumers know what your product does or offers, you may lose consumers in the shopping aisles. Whether you're selling cosmetics or consumer electronics, your packaging must let consumers know about your product. Whether it's a list of ingredients, uses or compatibility information, it's important not to overlook the educational role of packaging.

Brand promotion

Your product packaging is more than just something to look at. Well-designed packaging enhances the brand element and your brand promise. Using innovative printing techniques and elements, you can be sure to strengthen your brand and focus on what matters most to your brand. Whether it's your brand values or ideas that matter most to you, your packaging tells your brand story and should be an important part of your overall brand strategy.

experiential

Packaging plays a crucial role in creating an experience for consumers. From when consumers see your packaging to when they put it in their shopping cart, every interaction they have with your packaging is important. Even tiny details such as the weight or softness of the package in the consumer's hands can have an impact on shopping behavior. As with produce, consumers scrutinize packaging to identify products that meet their needs, expectations, and perceived value.

Loyalty building

Consumers associate a variety of feelings and emotions with brands. In this case, packaging must reinforce these to build deep connections and build loyalty. For example, iconic brands such as Coca-Cola or Tiffany rely on packaging to remind consumers of everything they stand for and how they feel about the brand. Packaging is crucial to building consumer loyalty. While redesigns and packaging updates bode well for brands to evolve and change over time, it's important to keep key elements of packaging consistent to ensure you don't lose loyal customers.

Prepare gifts

In competitive markets and seasons, packaging can drive sales. The holiday season, for example, is crucial for retailers. Therefore, packaging is naturally equally important to brand, creative and packaging development managers. In this busy season, packaging is crucial to stand out and drive sales. Gift packaging is a unique advantage, and manufacturers must provide consumers with more than just sturdy packaging. Whimsical or elegant holiday packaging will inspire shopping behavior. Whether you are folding cartons or a more complex packaging design, you can rely on seasonal packaging designs to help reach sales figures.

Memorable and collectible

When your product has special value to the consumer, the packaging must be equally memorable. If your product is part of a collector's or limited edition collection, then your packaging must also reflect this unique opportunity for consumers. Understanding how consumers treat your packaging and how they view it, both in the short and long term, is key to developing a special packaging design that will be memorable for years to come.

Create packaging that goes beyond Call of Duty

In case it wasn't already clear, packaging is more than just a container for a product. That's why well-designed, well-thought-out packaging is critical to the success of your product and brand. We pride ourselves on pushing the boundaries of what packaging can do for a brand.

Whether you are launching a new product, requiring special packaging for a limited or collector's edition, value-added packaging or something completely unique, our packaging experts have the knowledge and experience to guide you in designing a packaging design that goes beyond the traditional. The basics, connecting with consumers and driving sales.